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by Palden Lhamo
July 03, 2020
At some point in time we have all experienced our brothers, boyfriends, husbands, and fathers browsing through our medicine cabinets for something to apply to their faces. For far too long, the vast skincare industry has predominantly marketed exclusively to women, which has historically excluded men from conversations surrounding skin care and self care. Despite the fact that the skin is the largest organ that protects humans from infection and bacteria, reduces sun damage, and filters toxins, our social gender roles have prevented inclusivity within beauty. As a result, men are left with few options of low quality products that overstrip the skin of its natural oils and contain artificial fragrances.
As companies adapt to increasingly inclusive and conscious consumer standards, men are sure to emerge as priorities in their demands for high quality skincare that attends to their distinct needs. According to Allied Market Research, by 2022, the global male personal care market will be valued at approximately $166 billion. As men become extremely aware of the importance of quality skincare, their global demand has also sharply increased for personal grooming products of high quality, clean ingredients, and sustainable packaging. Consequently, men are unabashed about their daily maintenance of caring for their skin and unapologetic about valuing their wellness. No longer a taboo, self care is instead a modern social movement that is expected to shatter gender expectations and embrace diverse consumers.
LaBruna Skincare seeks to represent men in skincare, and what better way than to launch a new face oil that specifically solves their unique hygiene needs and is of premium quality. Free of synthetic gluten, phthalates, sulfates, parabens, artificial colors, and fragrances, Nina by LaBruna Skincare’s Men’s Fortifying Face Oil is formulated as cold pressed with various potent and naturally sourced ingredients.
For shaving concerns, LaBruna Skincare’s Fortifying Face Oil not only solves inconvenient ingrown hair issues, but also razor burns and cuts that continuously reappear from shaving.
Anti-Aging & Sun Damage:
What is clear is that consumers remain hopeful that the skincare industry cares enough to adopt practices that reflect the important openness to expand beyond traditional markets segmentations, and companies like LaBruna are leading the way to ensure that all customers, regardless of gender, should be given the opportunity to care for and nurture themselves with the premium quality and toxin-free skincare that they deserve. Men’s skincare is here to stay, and its future growth is sure to be exciting and promising.
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